Engaging Talent Communities for the London 2012 Olympics

The Challenge

The Challenge

The London 2012 Olympic and Paralympic Games was an outstanding success and is widely recognised as a model of exceptional employee engagement and customer service. The Games were also acknowledged as the UK’s biggest peacetime recruitment project ever! The London Organising Committee for 2012 Olympic and Paralympic Games (LOCOG) needed to rapidly embark upon a 200,000 person hiring project with some unique challenges. LOCOG had the demanding job of recruiting, motivating, and retaining a large project workforce when all employees knew from day one, that their jobs were temporary and would cease to exist once the project had finished.

About the Customer

Client: London 2012 Olympic & Paralympic Games
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games as well as the legacy of the games.

The Solution


LOCOG worked with Hollaroo to give their employees a unique opportunity to engage with future employers, partners and sponsors to prepare them for the next step in their career. A chance to engage outside of the short term and pressured environment of the classic job- focused process.

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