With a UK workforce of more than 14,000 people, Veolia provides waste, water and energy management services that contribute to the sustainable development of communities and industries.
A prominent brand in the energy and utilities sector, Veolia has the challenge of conveying its wide range of job opportunities. For example, Finance and Marketing roles are tricky to fill – Veolia is not the first organisation in mind when specialist candidates are thinking about their next role.
The impact Veolia’s workers can have on their local area and the wider environment is compelling, and the team have worked hard to cultivate a brand around the environmental sustainability of Veolia’s activities, and the way in which the company builds the circular economy and preserves scarce raw materials.
However, brand alone can’t increase the attract-to-fill ratios needed or meet time pressures for critical roles.
With this in mind Veolia wanted to give talent a route to engage further with the business; to hold people in a space but communicate with them in a meaningful way. To create a dynamic way to connect, share and educate potential candidates that their current process-led recruitment system couldn’t accommodate.